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Portrait of Frank Matuse, looking to the right
ObserveQuestionExperimentBuild
Creative Technologist / AI Consultant Independent since 2002

Frank Matuse.

Curious by nature. Technical by design.

AI can build almost anything. I make sure it builds what your projects actually need. And I help you make the mind shift.

02 / The mind shift 06

Less guesswork.More clarity.

  1. AI can generate almost anything. Which makes knowing what you actually want more important than ever.
  2. The real challenge isn’t always the technology. It’s the clarity of thought behind it.
  3. Understanding the problem. Defining the outcome. Communicating intent. Recognising when something works — and when it doesn’t.
  4. AI is remarkably good at generating answers. That doesn’t necessarily mean we’re getting better at asking questions.
  5. The real shift isn’t simply learning how to use AI. It’s learning how to think, articulate intentions and make decisions in a world where creating things has become dramatically easier.
  6. AI can explore possibilities, challenge assumptions and accelerate execution. But it shouldn’t quietly become the one making all the important decisions.

Let AI do theheavy lifting.Keep the thinking.

03 / The thinking

Technologyis the easypart.

Well, not always.

But understanding the actual problem is usually more interesting than choosing the technology to solve it.

  1. Q1Why does this process still involve six spreadsheets?
  2. Q2Why are people transferring information between systems by hand?
  3. Q3And do we really need another software subscription?

Good questions tend to lead to better solutions.

I combine analysis, creative thinking and hands-on engineering to understand how things work today — and how they could work better tomorrow.

Sometimes the answer is AI. Sometimes it’s custom software. Occasionally, it’s simply doing fewer unnecessary things. I’m quite fond of that last one.

05 / Supporting capabilities

A few more thingsI care about.

Data, meet context.

Data doesn’t become useful just because someone put it into a dashboard.

I explore how AI can help structure information, identify patterns, support analysis and make complex datasets easier to work with.

The interesting part isn’t generating more numbers. It’s asking better questions of the ones we already have.

Responsible AI.

Powerful technology deserves thoughtful use.

Privacy, information security, transparency and human oversight aren’t obstacles to innovation. They’re part of making innovation sustainable.

I help businesses approach AI with an understanding of its capabilities, limitations and risks. Because being able to do something isn’t always a good reason to do it.

06 / Fashion & AI Experience, not a sales pitch

The imageis only thebeginning.

Fashion has always been about creativity, precision and visual storytelling. Generative AI adds an entirely new dimension.

My professional work has included helping establish AI-powered image generation within a commercial fashion environment, connecting technology with creative production workflows.

What interests me most isn’t simply the ability to generate an image. It’s the shift in thinking behind it.

  1. 01How do we describe creative intent?
  2. 02How do we maintain visual consistency?
  3. 03How do we make new technologies useful to the people working with them?

The real transformation happens when technology becomes part of a thoughtfully designed process.

07 / Explorations 3 / current

Some ideassolve problems.Others createnew questions.

Both are worth exploring.

I like building things, testing ideas and seeing what happens when different technologies meet. Some experiments are practical. Others are creative. A few began with the simple question: What if?

No fictional client success stories. Just ideas, experiments and things I’ve actually built.

08 / The Lab In preparation

Before youprompt, think.

A collection of prompts, tools, experiments and useful things. Not because the internet needs another collection of 500 AI prompts. But because a few well-designed tools can make a real difference.

  • L01In preparation

    The Clarity Check

    A simple way to turn a vague idea into a structured brief. Define what you want, what matters and how you’ll recognise a good result. Because sometimes the best prompt begins before you open an AI tool.

  • L02In preparation

    The Prompt Library

    Thoughtfully designed prompts for business, analysis, creative work and software development — with context, inputs, limitations and copy-ready outputs. Less trial and error. More intentional results.

  • L03In preparation

    AI Reality Check

    Where could AI genuinely help your organisation? Practical discovery questions for a small business: a starting point for exploring opportunities, limitations and next steps.

  • L04In preparation

    Tools & experiments

    Small utilities, interactive prototypes and things from my digital workbench. Some might save you time. Others might just make you curious.

No registration obstacle course. Just useful things.

Enter the Lab
09 / Art & experiments Instagram

Not everythingneeds abusiness case.

Some ideas begin with a client brief. Others begin with curiosity, a strange visual concept or a question that probably didn’t need answering.

My generative art explores fashion, identity, visual storytelling and the creative possibilities of AI. For me, art is another form of experimentation — a place to question conventions, explore aesthetics and discover possibilities without having to justify every creative decision with a spreadsheet.

Generated fashion image: a woman with red curly hair inside an old black car presses her hand against the fogged window at night
01Study — night flash
Generated fashion image: a model in a cream ribbed turtleneck and black patent heels striding towards the camera in a warm-toned studio
02Study — warm key
Generated fashion image: the same styling against a cold grey wall and concrete floor, arms crossed
03Study — cold daylight

Sometimes curiosity is reason enough.

See my AI art on Instagram
10 / The human OM1 MEDIA / since 2002

Different tools.Same curiosity.

Designer by education.Developer by experience.Creative Technologist by choice.

I studied Media Design at Bauhaus University Weimar and have been working independently through OM1 MEDIA since 2002.

Over the years, I’ve developed digital products, built web applications, consulted businesses and led software development teams. More recently, my work has focused on generative AI, AI-driven business processes and software development with AI.

Different technologies. Different challenges. The same fascination with understanding how things work — and how they could work better.

Studied
Media Design, Bauhaus University Weimar
Independent
OM1 MEDIA, since 2002
Led
Software development teams
Now
Generative AI, AI-driven processes, AI-assisted software

I enjoy good questions, elegant solutions, creative experiments and people who aren’t afraid to challenge the obvious. I also believe technology should be understandable, useful and, ideally, a little fun.

More about me
11 / Contact No slide deck required

Got somethingin mind?Let’s figure it out.

A process that takes too much time. An idea for something that doesn’t exist yet. Or the suspicion that AI might be useful, if only you knew where to start.

Tell me what you’re working on. We might find a straightforward solution. We might discover something more ambitious. Either way, a good conversation is a good place to start.